Some people just won’t take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

Influence guarantees two things: Readers will never say yes again when they really mean no, and they’ll be more persuasive than ever before.
Customer Review: Where it all started
This is a seminal text for anyone who wants to understand persuasion. This is the birth of so much r…
Customer Review: The Best of The Best
If you read this book carefully and follow the principles taught, your life will be changed dramatic… Buy Now!

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